Audience Research Results

These pages show the results from my audience research. This questionnaire helped my group as now we have an idea of how long people would prefer the sequences to be, and whether we should have the titles over moving image or a black screen.

The first question we asked was 'What gender are you?' The majority of the people asked were male, which could perhaps put a biased view on the survey as the films that males watch tend to typically differ to female audiences.

By asking how long the research group would prefer to have an opening sequence, we have a rough knowing of the length of time people prefer to be watching the opening, in this case either 1-2 minutes or 3+ minutes.

We asked our audience research group how many films they watch per month on average, in order to get a variety of views depending on how many films, and therefore opening sequences, that they had viewed. Half of the people asked only watch 0-5 films per month, suggesting that we could have found people who are more interested or educated in this subject matter, however this also allows for a wide range of opinions on opening sequences.

This question is concerning the titles that will be placed in our opening sequence. The majority of people asked said they would prefer the titles to be over a moving image, as this perhaps keeps the audience more interested and involved in the film. Therefore, our group will aim to add the titles over moving images.

Finally, we asked our audience which of these genres were their two favourites. We found a positive result of 5 people  preferring action, and 8 preferring comedy. Therefore, our group decided to create a combined genre film of 'action comedy'.